to fit was to fit in
but my body broke the rules
red lines on soft skin
the price one pays for cool
birthed by utility
survived by individuality
you’ve known them your whole life
but not with this audacity
What am I?
What started as tough workwear for miners and cowboys has now turned into a universally loved closet essential.
However, there was always one thing I didn’t love about my jeans: they were never comfortable enough. In fact, that line in my poem “my body broke the rules” is about how I wasn’t ever able to fit into jeans until I was 12. I grew up chubby, and not only did the girls in the locker room make sure I knew that, so did every jean in every department store.
So, 3 years ago, I asked myself: how do I bring the mobility and flexibility of activewear into denim? I felt like it was my duty to make jeans as comfortable as leggings.
I am so proud to introduce you to Popflex Denim
Jeans so stretchy you could do the splits in them! With (real) deep pockets, a heart-shaped seam to lift your backside, a subtle V waistline to hourglass your silhouette, and the perfect construction to create a leg lengthening effect, these will finally be the pair of jeans you won’t want to take off.
Ahhh they’re SO GOOD. The superstretch fabric is literally the stretchiest denim I’ve felt in my life.
We designed 4 silhouettes in 2 washes for you to choose from:
✨ Wide leg
✨ Flare
✨ Straight Leg
✨ Bell Bottom
Available in sizes XXS to 3X, and in 5 different inseams! If you’re not sure on size, just go with your normal Popflex legging size! Let me know what questions you have.
I cannot wait for you to give denim a try!!
