I got an interesting email the other day.
It was someone requesting a refund for one of my books!
How exciting!!!
This is pretty rare (my refund rate is less than 1%), so I’m always kinda fascinated when it happens.
I wonder what their reason will be?
I opened the email and saw this:
I looked through it and didn’t find any new information or advanced methods. Pretty much a rehash of everything I’ve read over the years.
I’d like to take advantage of the money back guarantee.
It was that moment when I knew I needed to finally give this person all of the new information they were looking for. And I’d like to share it with you right now.
So…
Without further ado…
I present to you…
The 15 NEWEST Advanced Diet And Workout Methods And NEW Information For Losing Fat And Building Muscle
- Are
- you
- out
- of
- your
- f**king
- mind?
- Stop
- looking
- for
- new
- information.
- It
- doesn’t
- exist.
Let me make this very clear.
I’ve been doing this for 20 years.
Do you know how much “new” diet and workout information comes out every year?
None.
Do you know how many “new” advanced fat loss and muscle building methods come into existence each year?
None.
Do you know how much of the “new” fitness and nutrition content being put out every day is truly “new” and not just a rehash of something that’s already been known about for years?
None.
Literally not a damn thing.
I can’t even remember the last time there was something truly new—not including drug or medical interventions—that would make any remotely meaningful difference to someone’s diet or workout, or their ability to lose fat or build muscle.
That shit just doesn’t exist.
“What about all the NEW studies???”
Look, I like studies as much as any good nerd.
I spend hundreds of dollars a year to stay up to date on the latest scientific research being published.
But I’ll still be the first person to tell you that most studies are useless and the handful that aren’t tend to either confirm things we already knew or tell us slightly more about them.
True story.
“What about all the fitness gurus, influencers, and podcasts putting out NEW methods and information all the time???”
ahahahahahaha
Wait, wait, wait!
Seriously!
Hold on!
I think I may have peed a little.
Nah, I’m good.
Where were we? Oh right…
Allow me to let you in on a little secret.
You know all the people you follow who are constantly putting out (supposedly) new information and raving about some (supposedly) new amazing special fancy advanced method every other week that (supposedly) does magical things?
It’s all bullshit.
It’s always just…
- Stuff that’s been around for years and has been proven to not be special (e.g. intermittent fasting).
- Stuff that’s been around for years and has been proven to be less effective than other methods (e.g. low volume training).
- Batshit-crazy, myth-based, often-fully-disproven nonsense.
The truth is, we don’t have anything new and special.
What we do have are lots of people whose business model involves making you think there’s something new and special.
Don’t fall for it.
“If there’s nothing new, then what do we have???”
Thank you to the imaginary person asking me these questions. I was hoping they’d ask this one.
And the answer is simple.
All we have is the Basic Boring Shit (BBS) we’ve already known about for decades (e.g. calories, protein, progressive overload, tracking, and everything else).
You may be disappointed to hear that.
You may want “new” things that are better, faster, easier, fancier, sexier, more advanced, and truly special enough to make game-changing improvements to your progress.
Well then, I guess I’m here to ruin your day by telling you it doesn’t exist and you’re wasting your time looking for it.
Pay very close attention to this part.
Here’s my big point.
If you haven’t been seeing the results you want, I can promise you that it had NOTHING to do with:
- Not using the newest advanced methods.
- Not using the newest diet or workout.
- Not taking the best new supplements.
- Not doing the best new exercises.
- Not using the best new hacks and tips.
- Not having the newest cutting-edge information.
- Not doing the newest thing all the “experts” are making amazing claims about on social media that week.
Rather…
If you haven’t been seeing the results you want, it’s because of one thing and one thing only…
You didn’t do the Basic Boring Shit correctly or consistently enough for it to work.
That’s it.
That’s all there is.
That’s all there’s ever been.
There is nothing else out there for you to find that’s going to have a more significant positive impact on your results than simply being consistent with the Basic Boring Shit you already know about.
THAT’S what works best.
Actually…
Let me rephrase this in a way that might get through a little better.
*clears throat*
The NEWEST and MOST ADVANCED method for losing fat and building muscle is putting the Basic Boring Shit into action correctly and consistently!
All the influencers are posting about it!
All the podcasters are talking about it!
All the cool kids are doing it!
This totally new “BBS Method” is a game-changer!
Try it out and see for yourself.
(In case you were wondering, I happily gave that person their full refund and wished them the very best of luck in finding the new information they were looking for.)
