When you invest in fitness equipment, you want more than just performance — you want reliability, innovation, and a brand that stands behind its products. That’s what makes TRUE Fitness a standout name in the world of home and commercial fitness. For more than 40 years, TRUE has built a reputation for crafting premium exercise machines with honesty, precision, and care. At American Home Fitness, we’re proud to offer TRUE Fitness equipment that embodies lasting quality and integrity in every detail.
A Legacy Built on Integrity
Since its founding in 1981, TRUE Fitness has lived by one simple principle: integrity matters. It’s not just a slogan — it’s the foundation of how they do business. Founder Frank Trulaske set out to create equipment that not only performs but also earns the trust of every customer. From the materials they use to their customer relationships, TRUE is dedicated to doing what’s right over what’s easy. That commitment to integrity has helped them become the largest privately held fitness equipment manufacturer in the United States.
Premium Design and Engineering
Every piece of TRUE Fitness equipment is built with purpose and precision. Their team of engineers is involved at every stage of production, ensuring each treadmill, elliptical, or strength machine meets the highest standards for durability and comfort. TRUE has introduced some of the most significant innovations in the industry, including the SOFT System® for shock absorption, the HRC Heart Rate Control® for smarter training, and the Alpine Runner Incline Trainer for advanced cardio. These thoughtful design features make TRUE Fitness machines stand out in both performance and longevity.
From Humble Beginnings to Industry Leader
TRUE Fitness began in Missouri in 1979 as TRUE Sports, introducing their first treadmill to the market. By 1981, they evolved into TRUE Fitness Technologies and quickly became known for premium cardio equipment. Over the decades, they’ve expanded to include ellipticals, bikes, climbers, and full strength lines like the Palladium Series. Their acquisition of Octane Fitness in 2020 further expanded their lineup, reinforcing their commitment to continuous improvement and innovation in low-impact, high-performance training.
Why We Trust TRUE Fitness
At American Home Fitness, we carefully select every brand we carry, and TRUE Fitness aligns perfectly with our values of quality, integrity, and service. Their equipment is engineered to last, looks great in any home gym, and delivers a smooth, comfortable experience every time you work out. Whether you’re walking, climbing, or lifting, TRUE Fitness products help you move confidently toward your goals — and they’re built to stay with you for the long haul.
Discover TRUE Fitness at American Home Fitness
When it comes to reliability, comfort, and innovation, TRUE Fitness sets the standard. Experience the difference integrity makes by exploring our full selection of TRUE Fitness equipment. Visit your nearest American Home Fitness location or browse online to find the perfect addition to your home gym.
