MUMBAI: Nova Dairy has launched its latest seasonal campaign, #NoMoreWinterWoes, featuring the wholesome goodness of Nova Ghee. This campaign is designed to promote the benefits of ghee as an essential winter wellness staple, offering a natural way to stay warm, healthy, and nourished during the colder months.

Nova Ghee the company said has antioxidants, healthy fats, and essential vitamins that provide numerous health benefits, particularly during winter. From boosting immunity and aiding digestion to providing a natural source of warmth and energy, Nova Ghee aims to be an ideal addition to any daily diet.

The #NoMoreWinterWoes campaign will focus on educating consumers on the benefits of including ghee in their winter routines, whether through traditional recipes, DIY home remedies, or simply as a spoonful added to warm beverages. This campaign aims to inspire people to rediscover the health benefits of ghee in combating common winter challenges like low energy, dry skin, and seasonal colds.

“With the #NoMoreWinterWoes campaign, Nova Dairy wants to share the comfort and wellness that Nova Ghee brings to every family. In the winter months, our ghee becomes more than just an ingredient—it’s a source of warmth, immunity, and traditional wisdom that’s valued in every Indian household” said Ravin Saluja, director Sterling Agro Industries.

Campaign Highlights:

Daily Wellness Tips: Follow Nova Dairy’s social media pages for practical tips on how to incorporate Nova Ghee into your winter wellness routine. From nutrition and skincare to immune-boosting recipes, these tips are designed to keep you feeling your best this season.

Recipe Ideas: Discover exciting and easy recipes featuring Nova Ghee, perfect for creating comfort foods that are both nourishing and delicious.

Live Q&A with Nutritionists: Get professional insights on how ghee can boost winter wellness, with live discussions covering its health benefits and usage tips tailored to the winter months.

Consumers are encouraged to share their own experiences and winter ghee recipes on social media using the campaign hashtag #NoMoreWinterWoes for a chance to be featured on Nova Dairy’s official pages.

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