The Millennial and X generations claim the greatest share of participation in yoga at health clubs. Roughly two out of five yoga participants at health clubs and studios are between the ages of 18 and 34. More than 5 million members between the ages of 18 to 34 participate in yoga, up from 4.4 million in 2015.
Yoga is the most popular activity among 18-to-24-year-olds and the second-most popular among 25-to-34-year-olds. Considering the busy schedules of this group, shorter, 20-30 minute yoga classes at lunchtime can help this group reap the physical and mental benefits of yoga on the go. However, you may also find that some Millennials and Gen Xers may be interested in yoga as a discipline or practice, in which longer sessions led by expert teachers may be ideal for these consumers.
Yoga for Kids
The popularity of yoga has found its way to children and youth. At U.S. health clubs, more than 1.2 million children between the ages of 6 and 17 participate in yoga, representing 10% of all yoga participants at fitness facilities. This number has grown since 2015, when less than 1 million members under the age of 18 engaged in yoga.
Yoga can be a safe, effective, and fun way to introduce kids to regular exercise. And since many yoga poses have nature-themed names, younger children can build their vocabulary while getting fit and strong. For younger children, short 10-15 minute yoga sessions, perhaps even as part of your child care offering, may work best for this group. Adolescents and teens may have the attention span to engage in longer classes.
