1st sample vs final product. Sometimes it starts off REAL BAD. π«
Many fashion brands have a βruleβ that they only get 3 prototypes then they have to go to production, regardless if the fit is not quite there yet. Why? To save money on product development and to quickly move on to the next design.
For POPFLEXΒ I simply cannot release anything until Iβm personally happy with the aesthetic of the design, the quality of the fabric and construction, and of course the integrity of the fit. Thatβs why sometimes things can take up to 3 years to go from sketch to website. We spend a lot of time (and money) to ensure we do everything we can to deliver you the best product, and if itβs not up to parβ¦I wonβt ever let it get released.
This is the Sunshine Swim Dress
I mean, can you imagine if we hadnβt taken the time to perfect this and the Sunshine Swim Dress just NEVER existed? The journey may have been rough to start, but the final product is worth it.