Last weekend we hosted the first POPFLEX pop-up in YEARS! But first let’s backtrack to the star of the show, our first collection designed with a print in years. I had a feeling that prints were making a comeback to activewear, and decided to add dainty floral print to some of our favorite designs. We called it…
The Meadow Collection 💐🌸🌷🌼
Feminine. Colorful. Inspired by wildflowers. And ummm do you see the ruffles on the Ruffle Bra?! Obsessed.
The original plan was to release this collection like any other, but then Shopify reached out and asked if we wanted to team up to host a pop-up event at The Lighthouse! Meadow is stunning on these designs, but omg building an event around it was a literal DREAM. Here’s a little bts of setup and me seeing the space in person for the first time!
Literally… the most beautiful thing I’ve ever laid eyes on.
They even brought the print to LIFE on this photo backdrop! I died when I saw it. I want to keep this in my house.
As you can see below, the vibe was VIBING at the Meadow pop-up. We had a floral arranging class, snacks, photo ops (duh) and plenty of Meadow to shop. My favorite part though was seeing everyone wearing the collection! I was standing in a meadow of Meadow!
If you stopped by the Meadow pop-up, thank you so much – I hope you loooooved!! So much work, love, and serious talent from my team went into this event. Also big big thanks to Shopify for executing the vision so beautifully and thank you The Lighthouse for hosting our pop up for the weekend!
